Origin Energy
Background
The energy sector is a sea of sameness. A stock image library sea of sameness. A raft of short-term retail offers sameness. A category that as a whole is undifferentiated and missable.
CHALLENGE
Energy providers have very limited relationships with their customers. In fact, relationships that equate to only 10 minutes every year. And that’s because customers don’t want to hear from them, speak to them or deal with them.
sOLUTION
A brand platform, which started something. Something new. Something brave. Something relevant.
Where All Good Change Starts allowed Origin Energy to talk to hope and positivity. To talk to achievement and the future. To Origin’s desire to drive cleaner, smarter and more affordable energy. And to empower customers to make smarter energy choices. And ultimately, to create change for good.
ReSULTS
RepTrak showed an Origin reputation increase of +14.2% once people had seen the Where All Good Change Starts campaign. Brand Equity measures increased from 32.9% to 35.1% increasing regularly over the year with notable spikes off the back of campaign flighting. And Brand Health increased from 31.3% to 38.4%. It’s changed the relationship customers want to have with Origin.
Brand TVC
Gym Showers for a week
Teens without wifi
Everyday Rewards TVC
Virtual Power Plant TVC
CREATIVE ASSETS
